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One of the most, if not the most, important ways businesses gain customer trust and confidence is through customer service. It's the most immediate forum for interaction between both parties and, in turn, the biggest show-and-prove moment for a business to demonstrate value and legitimacy Cleared Market research was seen as a bit of a gimmick not that long ago. But it’s more important than ever in an age where consumers crave a personalised experience rather than a one-size-fits-all approach. Conducting thorough research into your customers’ needs, their common issues and pain points will help you to develop tailored solutions and messages that resonate with them on a very individual basis